Turner Classic Movies (TCM) is a two-time Peabody Award-winning network that presents great films, uncut and commercial-free, from the largest film libraries in the world highlighting the entire spectrum of film history.
I set out to develop a rebrand for the network that utilized copy and moving images to speak the language of movie buffs. This was worked through a variety of touchpoints that included a new logo, color and typography system, commercials, and print ads.
Branding / Animation /
Print Ads / 3D Rendering
The brand voice was articulated through a type-heavy solution. The typography is given life through motion, 24 frames per second.